Our Story
StarPoints Records Today
StarPointe Records is a modern, artist-centered music company built for the realities of today’s industry.
Founded with the artist in mind, StarPointe began as an independent record label focused on inspirational country music and legacy artists. Today, we have expanded beyond the traditional label structure to become a full-spectrum music business partner — combining recording, promotion, catalog management, digital strategy, and fan development under one strategic umbrella.
We still do what great labels have always done:
Discover, develop, and release exceptional music
Provide professional production, marketing, promotion, and distribution
Build strategic relationships across radio, media, streaming, and live platformsBut in today’s music economy, releasing music is only one piece of the equation.
StarPointe Records now functions as a business-building platform for artists.
We help artists:
1. Own and Optimize Their Catalog
We update, organize, and monetize legacy and new catalogs — ensuring metadata accuracy, royalty tracking, streaming optimization, and long-term asset growth.
2. Build and Manage Digital Presence
From social media strategy and execution to YouTube channel development, content planning, and analytics — we position artists for sustained digital growth.
3. Develop Merch & Revenue Streams
We design and implement merchandise strategies, direct-to-fan campaigns, bundled releases, and fan-club exclusives that increase lifetime fan value.
4. Grow and Activate Fan Communities
Through YouTube memberships, fan clubs, exclusive content tiers, and strategic email marketing, we help artists turn audiences into loyal communities.
5. Integrate Traditional + Digital Marketing
Radio, PR, grassroots marketing, strategic partnerships, streaming campaigns, influencer collaborations, and targeted advertising all work together in one coordinated strategy.
Our Philosophy
At StarPointe, artists are not products — they are partners.
We believe:
Artists should own what they create.
Revenue should flow from the first stream, sale, or scan.
Catalogs are long-term assets, not short-term campaigns.
Sustainable careers are built through audience ownership and direct fan relationships.We combine the agility of an independent label with the strategic vision of a modern media company.
StarPointe Records in 2026 and Beyond
We are not simply releasing music.
We are building artist businesses.
We are revitalizing legendary catalogs.
We are relaunching proven artists.
We are developing new revenue models.
We are aligning music, media, merchandise, and community.
StarPointe Records exists to keep artists In Touch With Music — and the Business of Music — The Way It Is Today.
StarPointe is a record label, founded with the artist in mind. The label business has changed and at StarPointe we are In Touch With Music The Way It Is Today.
The label was founded and distributed by Pat Melfi, Ken Kragen, Collin Raye and Pat Brunetti and Brandyn Cross. The label plans to change the music industry’s business model by keeping focus on the needs and ways of the record business of today. StarPointe encompasses the activity of many music-related businesses and organizations. The name “StarPointe” was selected to represent the focus on the artists’ we represent. “The artists will own what they create and get paid from the very first scanned sale. In turn, the label has an invested interest in other aspects of the artist’s career.”Brandy
As a label for the musician/artist and an enthusiast for any potentially new avenue of artistic expression and dissemination, at StarPointe our ears perk whenever we hear of something that offers a fresh insight into some aspect of digital culture and new avenues to sell music. When we gave thought to the ways of music today we realized that, though many have a personal love for their iPod and the download there was need to support the artist. Thus we gave a lot of thought about the history of the cultural impact of that device on artists today. In our artistic development, we’ve attempted to exploit all that the internet offers a budding or seasoned musician ? music blogs, myspace, mp3 file-sharing networks ?we thought much about the effect of the actual device that most people use to transport the files that they try so aggressively to spread around cyberspace. We are here to help each and every Artist we represent to find some method to Keep In Touch with Music The Way It Is Today…
